Identity
While at university, I learned the importance of the letterfom in communication from some of the finest designers around. From freehanding a character with a long brush to typesetting block copy, the integration of forms to communicate a concept has been integral to my development as designer. These are some identities that I have created and help roll out for my clients and previous employers.
Bridgevine | Corporate Identity
This is a technology company that
provides a forum for learning about integrating
technology into your lifestyle. Combining the
seemingly disparate puzzle pieces into a cohesive
unit that works with your life.
NYLO Hotels | Corporate Brand
NYLO's brand is very bold and the logo
needed to be instantly recognizable. I aided the
corporate design team in developing this identity
for the rollout of the site.
Instant Software | Corporate
Brand
Instant Software creates software for
independent and small hotel management. The bulk of
their customers are mom & pops and they wanted
their logo to reflect their market dominance as
well as the sensibilities of their customer base.
Hallmark.com | Identity
This was the first logo in a
corporate-wide rebranding of the Hallmark brand. We
worked with LPK, out of Ohio, to develop this
evolution to the familiar Hallmark script.
Gift Wish Certificate | Product
logo
This logo was developed for the
electronic gift certificates to be distributed with
Hallmark's successful e-card line.
brandRing | Identity
brandRing is a framework for
evaluating a brand's positioning and determining a
course of action required to achieve growth in the
marketplace.
Transnational Computer |
Corporate Brand
One of the older computer leasing and
sales businesses in the NYC area, needed a new logo
for the next phase of their development.
Walt Disney World | Program Logo
In order to increase retention within
the QuickService (nee fast food) area of the parks
and resorts, an advertising campaign was created to
showcase all of the top executives within the
company that began their career at Disney in
F&B.
Walt Disney World | Lost &
Found
With the millions of people that
travel to the Walt Disney World Resort a few things
do get left behind. The Lost & Found department
needed a logo for their growth from a small closet
in the tunnels under the Magic Kingdom to a larger
team that manages the process of reuniting lost
items with their owners.
MacWizards&Co. | Corporate
Identity